We are hiring a CONTENT MARKETING SPECIALIST!

Location: Roeselare, Belgium
Job Type: Full-Time
Department: Marketing (6 people)
Reports To: Marketing Manager

About Modular Lighting Instruments

At Modular Lighting Instruments, we redefine the boundaries of light with innovation, craftsmanship and a relentless pursuit of perfection. As leaders in the architectural lighting industry, we combine cutting-edge technology with timeless design to create lighting solutions that transform spaces and inspire creativity. Our commitment to quality and excellence is reflected in every product we create, each one a testament to our passion for innovation and design.

We believe in the power of light to influence mood, enhance environments and bring spaces to life. Our team of dedicated professionals works together to push the boundaries of what’s possible, delivering exceptional products that meet the needs of interior professionals and consumers worldwide.

Your responsibilities

Content Strategy Development | Lead the creation and implementation of a comprehensive content strategy that aligns with our business goals. Map out content across the entire marketing funnel - top, middle, and bottom - ensuring consistency and alignment with our brand voice.

Value Proposition & Storytelling | Develop and articulate strong value propositions and stories around our brand, products and services. Use these narratives to enhance our marketing efforts and improve customer engagement.

Lead Generation | Create and optimise content that supports lead generation and nurture flows, including high-value calls-to-action across all relevant platforms.

Copywriting | Produce compelling and persuasive copy that resonates with our target audience. Strong proficiency in English is required, with additional EU languages considered a plus.

Content Creation | Define high-quality, engaging content for a variety of formats, including whitepapers, webinars, guides, email communications, social media posts and landing pages. Ensure all content drives conversions and aligns with our lead generation goals.

Stakeholder Communication | Maintain clear and effective communication with internal and external stakeholders, including managing relationships with agencies and outsourced resources. Lead discussions on content strategy and production to drive alignment and success.

Project Management | Manage complex content projects from conception to completion. Oversee timelines, resources and deliverables to ensure successful execution, while effectively collaborating with internal teams and external agencies.

Your profile

• Minimum of 5 years of experience in a similar role with a proven track record in content marketing, project management and strategy development
• Ability to map out content strategies and translate them into actionable plans with clear deadlines and deliverables
• Excellent English verbal and written communication skills are essential – other language is a plus
• Experience in managing relationships with agencies and outsourced resources
  Strong project management skills, with the ability to drive complex projects from start to finish
• Proven ability to create content that is not only informative but also conversion-driven, with experience in producing lead generation content, email campaigns, social media posts and landing pages
• Ability to work constructively within a team and lead meaningful discussions on content strategy and execution

Why join us?

At Modular Lighting Instruments, you’ll be part of an international team passionate about innovation and pushing the boundaries of design. We encourage creative thinking and the exploration of new ideas.

Learning is fundamental to our culture. You will have the opportunity to learn every day, acquiring new skills and perspectives through customised online programs and on-the-job experiences.

Our onboarding program includes support from an experienced colleague during the training period, allowing room for personal initiative.

Additionally, your benefits package will include:

• Flexible working hours
• Remote working 2 days per week
• Lunch vouchers
• Collective bonus
• Medical insurance
• Pension fund
• Bike leasing
• Social events
• Well-being activities